As we hit the quarter way mark of 2021, the new F1 season has begun, the Six Nations has come to an end and the Premier League is in it's final run. Football clubs have been signing new sponsors, or renewing existing contracts, and marketing campaigns across digital and social have been everywhere. Here's a … Continue reading FOOTBALL MARKETING #10 – Chelsea Proud of London, #SeeRed and Man City Women Building for the Future.
As we come to the end of 2020, football like the rest of us has had a weird yet, but one thing has stayed the same - football marketing, albeit marketing teams have had to adapt to challenging times of Covid in 2020. There has been periods with no football, with full stadiums, with no … Continue reading FOOTBALL MARKETING #9 – Chelsea FC FIFA Personalities, Mourinho Cam & Liverpool FC Football Fashion
Lockdown 2 has come along, but this time sport (football) is still thriving with no fans and a Premier League where results are all over the place. Marketing is still happening, new sponsorship deals are being signed, and sponsors are getting their names on training grounds. And yes there are some new sponsorship deals including … Continue reading Football Marketing #8 – Arsenal UN & Sustainability, Southampton Stop The Count & Turf Moor is a Happy Place.
Football is always a busy industry, whether it's a new sponsorship, an activation on social media, player signing or an unfair VAR decision (stop moaning Liverpool, it’s happened to every club), Manchester United getting a penalty and the list goes on. With the International Break over, and the unfair decision to charge football fans £14.95 … Continue reading Football Marketing #7 – Pink for Breast Cancer Now, Chelsea FC go Spanish and Liverpool gets the Travel bug with Expedia.
And just like that we come to the first International Break, the transfer window closing, and Covid is still playing. The world of football marketing hasn't stopped. From player announcements, Cadbury milking their way into other Premier League and Championship teams, sponsorship activations, and social media still being very important in all things football marketing. … Continue reading Football Marketing #6 – Cadbury’s Football, New Sponsors & Twitter Player Announcements