As we hit the quarter way mark of 2021, the new F1 season has begun, the Six Nations has come to an end and the Premier League is in it's final run. Football clubs have been signing new sponsors, or renewing existing contracts, and marketing campaigns across digital and social have been everywhere. Here's a … Continue reading FOOTBALL MARKETING #10 – Chelsea Proud of London, #SeeRed and Man City Women Building for the Future.
It's been a long year, and although the majority of the 2020 has been spent in lockdown or tiers, lots of memories have been made despite the weird and strange circumstances. My moments of the year aren't all happy and jolly memories, some memories are dull, and others were somewhat life changing. Throughout 2020 every … Continue reading My Moments of the Year: The 2020 Edition
As we come to the end of 2020, football like the rest of us has had a weird yet, but one thing has stayed the same - football marketing, albeit marketing teams have had to adapt to challenging times of Covid in 2020. There has been periods with no football, with full stadiums, with no … Continue reading FOOTBALL MARKETING #9 – Chelsea FC FIFA Personalities, Mourinho Cam & Liverpool FC Football Fashion
Lockdown 2 has come along, but this time sport (football) is still thriving with no fans and a Premier League where results are all over the place. Marketing is still happening, new sponsorship deals are being signed, and sponsors are getting their names on training grounds. And yes there are some new sponsorship deals including … Continue reading Football Marketing #8 – Arsenal UN & Sustainability, Southampton Stop The Count & Turf Moor is a Happy Place.
It's an interesting one, while most football fans follow their own club on social media, football supporters also follow a number of EPL and WSL club's on Twitter or regularly see their tweets appear on their feed. Whether it is a meme, a viral tweet, a new signing, match day commentary, informative information regarding tickets, … Continue reading How do Premier League and Women’s Super League clubs’ use Twitter?