As we hit the quarter way mark of 2021, the new F1 season has begun, the Six Nations has come to an end and the Premier League is in it’s final run. Football clubs have been signing new sponsors, or renewing existing contracts, and marketing campaigns across digital and social have been everywhere. Here’s a rundown of what has been happening in the last month…

Norwich City FC renewed their partnership with Mayday, a local independent office equipment supplier.

Chelsea FC ‘5 Boroughs’ a series into how five New Yorkers who are all Chelsea supporters. The series looks into the diversity of New York and how their borough influences their fandom in relation to Chelsea. Chelsea have also announced that they will be giving free advertising space across social channels on match days to local London business in their #ProudOfLondon campaign.

OneFootball have added to their portfolio of football clubs by adding Tottenham Hotspur to the mix. The partnership will see the two work together on new digital initiatives with Spurs’ commercial partners.

A digital campaign, but one that is of extreme importance. Manchester United’s message is clear ‘enough is enough’ in their #SeeRed campaign in the hope to discourage racism in football. Manchester United’s podcast ‘UTD’ gives an insight into players and legends, and during one of March’s edition the podcast team spoke to Daniel James.

Staying with Manchester United, their global partner Adidas, donated kit to the Manchester United Foundation with grassroots football being allowed to begin again.

For the biggest football marketing / sponsorship news in March is Manchester United will have a new shirt sponsor from next season. TeamViewer will become Manchester United’ new principal shirt partner from 2021/22 for 5 years.

GAMSTOP have become an official partner of Crystal Palace, their first with a Premier League club with the aim to encourage supporters to gamble safely. They team up with BeGambleAware to produce adverts and promotional materials around Selhurst Park.

For a one off match, Southampton FC had a change of sponsor on their shirts. During their match with Burnley (4th April), Saint’s Foundation featured in the position where Sportsbet.io logo would normally be. Sportsbet.io donated £10000 and their shirt sponsorship to Saint’s Foundation to help raise awareness and funds for the charity.

Manchester City powered by Citi produced a documentary called ‘Building for the future’. Episode one is an insight into the women’s team including the development and journey so far.

Liverpool FC hosted a very special press conference, with Jurgen Klopp sitting down with Liverpools’ U8s in association with Joie International.

Arsenal x Adidas x 424 Group – a limited edition street wear collaboration.

OUTSIDE OF FOOTBALL

Puma x SEASON zine – limited edition jersey inspired by London.

Formula One x Zoom – partnership extension after the huge success of the virtual paddock during the 2020 season. Zoom now becomes F1 Official Unified Communications platform.

Formula One x Global Citizen – Charity Partner.

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